I turn complicated flows into products people actually get.
Four years designing end-to-end in fintech, B2B SaaS and design systems.
Selected work
Retto
Whitelabel design systemI led the merge of seven fragmented design systems into one: 41 components, whitelabel through tokens. A CMS that used to take two months started shipping in two weeks.
View case
Conaliados
Digital lending platformA lending platform made of two opposite products: an application app and an analysis backoffice. The redesigned flow took document validation from days down to minutes.
View case
Bruma
Emotional regulation appAn app that solves immediate relief without giving up sustained support. The research knocked down half our hypotheses and changed the product.
View caseI also build the tools I use.
Designed by me and built with AI. They run in your browser and store nothing: no accounts, no cookies, no database. Free, in Spanish and English.
Open ToolsAbout
I like understanding how people actually work today and finding a better way, which is rarely the first one I come up with. I like being right, and I've learned to enjoy it when someone proves I'm not.
How I operate
I design for what the team can sustain.
On Retto I proposed two token layers instead of three, and we built on the language the legacy products already lived in, which happened to be the one the developers knew. The technically better framework would have required a full migration before anyone could use the first button.
Accessibility matters to me on principle and I defend it on business terms.
The more people can use the product, the more people you can sell it to. That is the argument that survives a prioritization meeting. Inside the component, any team inherits it; on a checklist afterwards, it depends on someone remembering.
I put my proposals to the test.
On Bruma I took my interaction proposal into an A/B test against my teammate's. Hers won, and we shipped hers.
Experience
Product Designer · UX/UI
Six B2B products in parallel and the design system holding them together, from discovery to handoff.
Moving from graphic design into product
A year closing the method gap: intensive training and self-directed projects until I could apply the methodologies without a guide.
Visual Designer
A UI audit of a clinical platform: the first structured design review the team had ever had.